Privacy Policy
At Ena Baby Ltd, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website or make a purchase.
1. Information We Collect
We may collect the following types of data:
Personal Information
• Name
• Email address
• Shipping and billing address
• Phone number (optional)
• Order Information
• Purchased products
• Payment details (processed securely by third-party providers; we do not store card details)
• Technical Information
• IP address
• Device type
• Browser type
• Cookies and tracking technologies (for analytics and marketing)
• Account Information
If you create an account, we store your login details securely.
2. How We Use Your Information
We use your data for the following purposes:
• To process and ship your orders
• To create and manage your customer account
• To send important notifications regarding your order
• To improve our website and user experience
• To send marketing emails (only if you opt-in)
• To comply with legal obligations (e.g., tax law)
3. Legal Basis for Processing
We process your data under the following legal grounds:
• Contract: To fulfil your order
• Consent: For marketing communications
• Legitimate Interest: To improve the site
• Legal Obligation: Record-keeping required by law
4. Sharing Your Information
We only share your data with trusted third parties necessary for our operations:
• Payment processors (Stripe, PayPal, Wix Payments)
• Courier and delivery services
• Website hosting and analytics providers (Wix, Google Analytics, Meta Pixel)
We do not sell your personal information.
5. Cookies and Tracking Technologies
We use cookies to:
• Improve website performance
• Enable essential website functions
• Analyze traffic
• Personalize marketing (only if you accept cookies)
You may accept or reject cookies through our cookie banner at any time.
6. Data Storage and Security
We take all necessary measures to protect your data from unauthorized access.
Your information is stored securely on Wix servers and other GDPR-compliant systems.
7. Your Rights (GDPR)
You have the right to:
• Access your data
• Correct incorrect information
• Request deletion of your data
• Withdraw consent at any time
• Object to marketing
• Request a copy of your personal data
To exercise your rights, email us at: contact@enababy.co.uk
8. Data Retention
We retain your information only as long as necessary:
• Order records: 6 years (legal requirement)
• Marketing data: until you unsubscribe
9. Children’s Privacy
Our products are for babies and toddlers, but our website is intended for adults.
We do not knowingly collect data from children under 16.
10. Updates to This Policy
We may update this Privacy Policy occasionally. Updates will be posted on this page with a new “Last Updated” date.
Last Updated: November 2025
11. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
📩 support@enababy.co
🌐 www.enababy.co.uk
See also our Cookie Policy